A Thingery is a type of business which turns stuff into Things
I coined “Thingery” a long time ago and offered this entry at Wikipedia, which stuck:
A Thingery is a type of business which turns stuff into Things through a process which is much like spinning straw into gold, mainly marketing their wares online.
Thingeries are entrepreneurial, independent and usually eco-responsible.
They are consumer-focused, often offering a variety of Things which at first glance seem unassociated with each other, but that is exactly their attraction. They are consumer-driven and consumers actually prefer a chaotic ever-changing collection of things when browsing on the Internet.
Tonight I wondered how my word was doing so I Googled it and found this scholarly discussion: