September 1, 2016

We make calendars to keep things straight and things go wherever they want to anyway. We have to know what day it is, what year it is. What they were once. And those days and those years go wherever they want to anyway. Why do we need to know what day it is? Isn’t the day the one we’re in? Is it something we AREN’T in? Why do we need to know what year it is? Is it the first one, is it the last one? Do those in the middle matter?

The calendars containing the days and the years turn on us, and they apply pressure. Time is money is how they put that.

We build math to keep the money straight. We keep track of our profits and losses. But by the minute they change. We need those minutes, yet things and money might be disappearing or accumulating every one of them and we can’t control that.

We think we can-I went to college to learn about soap and time and money and management, and got a strange transcript. I did learn the stuff, my professors should be assured of that if they care, but it’s like something my friend Rick McNeal told me one day when he was explaining how come he dropped out of being a brilliant nuclear physicist or something exactly close to that.

Rick wanted to know WHY there are colors. We were floating above the floor of my room on Dubuque Street and studying a chillum and McDonald’s Export A mixed 50/50 with ganja brought to us directly by little airplanes and stolen credit cards. I had already flunked everything important in my major at the College Of Business and I kind of wondered why there were colors too. They said I should not put rock and roll music in radio commercials and that my tapes didn’t play anyway.

The Super Bowl had become important enough in advertising world that we were compelled to study reels of Super Bowl commercials, and boy, were they ever optimized. They thought Super Bowl rates were high then.

But I digress. You know I like the band The Grateful Dead. We study them closely analyzing concert tapes from some 1800+ performances, except for when the tapes are missing. That takes a long time. They did over 500 songs. One of them though, “Black Peter”, takes a look at the calendar thing:

See here how everything
lead up to this day
and it’s just like
any other day
that’s ever been
Sun goin up
and then the
sun it goin down
Shine through my window and
my friends they come around
come around
come around

See anything in there about days, weeks, years, soap, profits, losses?







Published by

Saintsteven

Twenty-four years of Internet social marketing

Leave a Reply