This is a 12" square "flat" (cardboard Point Of Sale promotional item), created for Giant Records, 1999 to promote the new album release Earth To Andy / Chronical Kings. This is a "1 1/2" size flat with detachable portion (detachable portion itself separates into three pieces). Appears to be unused, very fresh, perforations are cracked but not separated.
See Product web page
for additional photography, discussion.